business

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The Important First Step

Narrow Down Your Focus

A niche market enables you to target your sales messages with great precision. The more narrowly you define your niche market the easier it is to cater to the specifically defined interests of people in that market.

For example, some businesses describe their target market as “opportunity seekers”. But this is a broad audience. You cannot cater to specifically defined personal interests of individuals in this group because it may include all of the following:

* Executives who want to get out of the corporate environment and start their own business

* New mothers who want to start a home based business

* Students who want to generate some extra income

But people don’t respond to general talk. They respond only when they feel you are talking directly to them about their individual needs.

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