How To Increase Your Opt-In Rates By 30%

by Erwin Tan · 3 comments

Offer Something That Is Free And Unique

Your course can contain text, audio, graphics–even video–whatever suits the material you’re delivering. Just send your subscribers a link to the web page where your course can be found. Unlike e-mail, your website doesn’t put any restrictions on how much rich media you can feature.

Although you are giving something free, be generous!

When your customers discover the stuffs they received are of good content and unique, they will gradually come back and thus you build up trust and rapport with your customers.

Offering Members-Only Specials

One of the easiest ways to encourage visitors to opt in with their personal information is to offer them a chance to save money. It can be as simple as something like this: “Do you want to receive our special MEMBERS-ONLY offers? Every month we bring exclusive deals to our subscribers that you can’t get anywhere else!

To start saving now, just sign up below.” This is a great way to drive opt-ins and sales and to make your potential customers feel appreciated before they even buy your products.

There are many different opt-in incentives available–you just need to apply a little creativity to choose the one that’s right for you and your target market. The first step in creating a solid opt-in strategy is to consider the people you want to opt in to your list. Just as the best businesses are created in response to the needs of a specific niche market, so are the best opt-in offers. With some customizing, any one of these ideas could build you a highly targeted opt-in list.

Without a targeted market, you might be building up a list of people that would not buy anything from you. So when you concentrate on a targeted market, the chances are you are already on the right path to earning a stable flow of income.

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  4. Choosing The Best Domain Name Without Fuss
  5. Affiliate Marketing Can Be A Waste Of Time

{ 3 comments… read them below or add one }

1 Michael Dunlop January 13, 2008 at 7:35 pm

Offering a free ebook on my site I have increased sign up by about 500%

Good Read and thanks for the 125 x 125 :)

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2 Erwin January 14, 2008 at 2:10 am

My pleasure Michael.

I hope more people will start retiring at 21. :wink:

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3 General Marketing Blog February 9, 2008 at 1:00 pm

great post offering something for free is always a great way to get sign ups

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