CPC Vs CPM

For normal webmasters who are actually earning money through web-advertising are very familiar with the terms CPC & CPM. But for those who do not, CPC stand for (cost per click) and CPM stand for (cost per thousand impressions).

In CPC-based advertising, you pay for each click your ad receives. Let us say that you are spending $1 for each click; 10 clicks costs you $10.

In a CPM-based campaign, you may pay $3 for 1,000 impressions. If your ad receives a click-through ratio of just 1 percent, you’re paying $3 for the same 10 clicks.

Current results have shown that text-based CPM ads often receive more attention that traditional banner ads. So webmasters and site owners, I guess you should really play around with your advertising strategy and split test your ads.

Once traffic starts flood this blog, I will plan my CPM-advertising strategy and hope to give you guys a better view over it.

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