Viral Marketing

How To Create Content Worthy of Social Media Marketing

by Diana Freedman

This article is by guest blogger Diana Freedman, author of the social media blog U Stand Out. She will discuss how to create quality content that stands out in order to get traffic via social media marketing.
socialbookmarks
Starting a niche blog is both exciting and overwhelming. Once you post a few articles, that “if you build it, they will come” mentality sets in, and you start checking your stats every 5 minutes. And then you realize that maybe “if you build it AND promote it, they will come.” So you spend hours submitting your articles to social media sites like StumbleUpon, Digg, Delicious, Twitter, Facebook, Myspace, BlogCatalog, commenting on blogs, replying in forums, and so on. Now you’re checking your stats every 30 seconds.

There are some bloggers out there screaming, “This is how I did it! Just follow these steps, and you’ll get a thousand visitors a day!” But for most bloggers, this is not how it works. It takes dedication, passion, and time. But most of all, it takes content that’s going to get people’s attention enough for them to stick around, bookmark it, and tell a few people about it. Here are some tips to creating quality content worthy of social media marketing. Read More..


Viral Ebooks

by Erwin Tan

An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.

This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site. If you don’t have a hotmail account, sign-up and see how the system works.

Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.

E-books are capable of reaching a large audience and are limited only by the enthusiasm of the participants.

E-books are fairly easy to create. It’s possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories.

A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book.