June 2007

Only You Can See..

by Erwin Tan

I was reading one of my friend’s blog this morning and came upon a great article that I really want and must share with everyone.

I know spending time in front of the computer surfing, blogging and making lots of money online is great. But if we neglected our health, we can’t enjoy most of the wealth we have.

Alright.. Straight to the point. My friend from India, Kanak Bhandari owns a website Tecfre.com which reviews about the latest technology and upcoming gadgets. So gadget fanatics better make your way to his website.

He put up an article regarding Computer Vision Syndrome (CVS). Know nothing about it? Then you better visit Kanak’s site and seriously read the whole article. Trust me.. You will feel much better about reading it.

P.S.

Health Is Wealth

cvs

http://www.tecfre.com/sitting-hours-on-computer-do-take-care-of-your-eyes


Air Powered Car:Fuel Vapor

by Erwin Tan

Fuel Vapor

Car Features:
  • 92 miles per US gallon
  • 0-60 in under 5 seconds
  • 3-wheeled configuration
  • 180 horsepower
  • 12.9 second ¼ mile time
  • 1.7 G’s cornering performance
  • “Super-low” emissions rating

Catch It On Video Below


Lesser Ads Are Better

by Erwin Tan

Since Google raised the ad block limit from one per page, to two and later three, everyone decided it would be a good idea to take Google up on this and max out the number of ad blocks on their pages.

Not a good idea.

Remember that when you publish Google Adsense ads on your pages, Google is effectively syndicating their Adwords ads which is a pay per click ad network. In other words, the ads at the top (by and large) are there because the advertisers for those ads are paying more than the advertisers with ads at the bottom. (Yes, I realize that Google takes into account an ad’s click-through rate, but still the primary variable is bid price.)

So, if you max out the number of ad blocks on your page, you go from having 4 ads, assuming you’re using the large rectangle ad block, to 12. (4 ads per ad block and 3 blocks gives you 12 total ads.)

Now most people would think this is a good thing. After all, the more ads the more chances you have of getting a click, right?

Actually, that’s very very WRONG!

Not only do you get less clicks the more ads you have (according to my tests), you earn much less for every click you do get. And if you think about it, it makes sense. If the top ad on your page is pays you $0.60 per click, there’s a very good chance that the bottom 4 all pay less than $0.10. So what you’re really doing is trading higher-priced clicks for lower-priced clicks. Not good.

On virtually every page I’ve tested, 4 ads seems to be the sweet spot. Occasionally (especially in markets that have few advertisers), a 2 ad block pulls the best combination of earning per click (EPC) and click-through rate (CPC) which is exactly what you want.
So right now, if you’re running more than one ad block on your page, test that same page with just a single block. I’m betting you’ll make more money.


Truly Effective Traffic

by Erwin Tan

Make helpful posts in forums.
Join forums in your niche and promote your site in your signature. Be careful. Read the forum instructions first or you’re likely to annoy forum moderators and forum members who have been there for years. Lurk and learn.

Some forums allow signatures. Some don’t. Some won’t allow words like “See the link in my signature”. Tread carefully.

You also need to remember that many affiliate agreements specifically say that posting an affiliate link on a forum is regarded as spamming. Ignoring this rule can get you dumped from an affiliate program. You could lose any commissions you’ve earned.

Build your reputation by posting genuinely, helpful, useful comments. If you think carefully of ways to provide truly USEFUL content that people will talk about, you’ll automatically end up with lots of free, one-way links to your site as people recommend it without even being asked to do so.


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