Mistake #1 – Thinking You Have To Be An Expert First
You don’t really need to be an expert when it comes to choosing a niche for your product. I’ve known dozens of marketers who are doing well with their own sets of niches and to share with you more, most of these niches they came up with are not money-making niches.
They are simply not experts in these niches too! What they did was there simply hire ghostwriters to create the info products for them.
Mistake #2 – Being Too “Product-Oriented” Instead Of “Market-Oriented”
You really have to admit this! You and I can think and create any ideas and produce a product instantly. Most of the time, beginners are blinded by other people’s successes and sell products just for the sake of selling. I won’t say that won’t bring you income, but it will be a short-term income as they will soon realise they can’t come up with products to sell their current customers.
But if you start with a market in mind, you will have a group of people you can sell to and you will get to know what they really need. This will allow you to discover the problems of that particular market and create products around that.. Not the other way round.
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